EGO

Playa noun.
A person who is competitive and gregarious by nature.

The skill of a playa is measured by the extent of his or her "game." The more "game" a playa has, the more respect they command in their community.
Playas are mostly motivated by the "EGO" drive that comes with self expression and self manifestation for its own ends. In many ways, playas are trend-setters rather than trend-followers.